Lined Media

Introduction to Lined Media

Search Marketing is a serious part of any online business and is projected to reach $3 Billion per year by the end of 2012. Historically, search and directories have received approximately 50% of the total online marketing spend.

According to Experian Hitwise in July 2010, Google’s market share (searches in google.com and google.com.au) in the Australian marketplace last year, equated to 92.52%, Bing was 3.44% and Yahoo was 2.39%. Google has been this dominant in the search marketplace for 5 years now, with no sign of looking back despite the best efforts of Microsoft. To maximise the ROI for our client’s search engine optimisation spend we mainly focus our efforts on Google.

Lined Media has developed a strategy that will increase the ranking for our client’s web site. We select keywords that will drive significant amounts of organic traffic in an optimal way. Our first step is to work with the client to understand the keywords that need to be targeted for the campaign and undergo keyword research to determine the targeted list to be approved by our client. We then create a bespoke SEO strategy which is customised to the exact business objectives of the client. Lined Media then executes the strategy according to the methodologies defined in the strategy.

Lined Media provides monthly technical analysis reports, link building reports, search engine ranking reports, analysis and suggestions on the next steps to our clients. Lined Media guarantees great results for all our clients and want our clients to see the results we gain for them.

SEO Strategy

The most important thing you can do for SEO is understand your site and how it is structured in order to optimise the impact of your SEO campaign. Getting it right can create an unbelievable amount of qualified search engine leads to your site. Getting it wrong can put up a solid wall around your site leaving your business without any Search leads.

Getting it right is a constant battle! Solving the puzzle requires expertise and experience to ensure your efforts lead to long term increases in organic search engine traffic. Our strategy and recommendations document is bespoke and created as a result of our analysis of your site and our recommendations. It is a comprehensive guide to EVERYTHING that must done to get your search engine optimisation correct. The documentation covers how to get your site perfectly optimised for search engines, and provides copy and paste code that can be implemented on your site. The document is detailed and can be given to your Web Developers to implement it.

Web developer implementation can be tricky to manage. We have development backgrounds and our service includes working with your own developers on a technical level throughout the process, to ensure all aspects are completed in order of priority, in a concise, organised process – essentially we project manage the implantation with you as required.

In addition, as part of our service, we provide analysis and recommendations on site useability. The latest update in the Google algorithm now considers the way users interact with your site and as such, useability is a key factor in ranking well with search engines.

Pre-launch / Re-launch Strategy

The main purpose of this product is to help you to develop an SEO friendly Site from scratch. This can be your first web site, or a re-design and re-development of an existing site. When a redesign of the site is being carried out, we provide a strategy to ensure a successful changeover from the old site to the new, with respect to search engine rankings.

Our Pre-launch strategy ensures that your web site is constructed in a search engine friendly way. There are many ways to produce a web site, and many choices along the way for a web site developer to make. By presenting a pre-launch strategy document to your web developer, you control the paths they will take when producing your web site.

This doesn’t mean your web developer will charge you more for creating your web site, we are just controlling the decisions he makes during the site development process.

Re-design and re-development of a site typically causes a drop in existing search engine rankings. This is because URL’s generally change, and because of that, links are lost. We work with our clients to ensure the damage caused by the changeover is minimised or alleviated.

Navigation Optimisation

Page optimisation ensures that your site is structured in way that the search engines can easily get to every page on your site – each page will then rank in the search engine results for the services or product described on that page.

Site Categorisation

We ensure the page is categorised correctly to ensure the search engines know what the major sections of your site are. This allows the category level pages to rank strongly for the more competitive category level keywords.

Page Optimisation

Page optimisation ensures that each page has all the correct attributes in the right places, in order to maximise the opportunity of that page to rank for the product, service or content of that page.

Keyword research

A fundamental requirement of successful SEO is to map a keyword phrase to each page of the web site, either manually or automatically. We will show you how to map a keyword phrase to each page.

Copywriting Guide

Writing copy that is optimised for SEO is a skill that can be taught. Our copywriting Style Guide will help your copywriter generate the content for each page in a search engine friendly way, by following our simple guidelines. This will help every facet of your search engine optimisation effort.

Why Use Lined Media?

To create a successful SEO campaign there are several fundamental requirements to give a client confidence in the outcomes – Strategy, Methodology and Technology.

The founders of Lined Media have a combined experience of 25 years in SEO. We use that experience to identify the areas where maximum benefits can be achieved and set out priorities to provide those benefits quickly. Unlike other SEO companies, all strategy is written by the founders of the business. This means that you get the best advice at the start of the campaign when it is needed, setting a path to follow for the duration of the campaign. Once the strategy is set, our team of specialist SEO’s take over and do the work for our clients.

Lined Media is committed to providing reliable results for all our clients. To ensure you get the results you need, we have developed a methodology that dictates the steps we take for our clients. By following this methodology, we ensure all steps are completed on time and in the correct order, so that the maximum potential benefits are achieved for the client. The most appropriate methodology is set by the founders when they are creating the strategy for the campaign.

Lined Media is committed to technology and automation on as many aspects of SEO as possible. This allows us to apply efficiencies to all aspects of our business. Lined media have several tools that have been developed in-house, using the best of breed Software as a Service tool to allow us to offer competitive rates and spend more time providing great customer service to our clients.

Making our SEO strategy work for you

As an SEO company we strive to achieve results for our clients. The only way we can do that is by sticking to our guns and using the techniques that work for us. These techniques have been tried and tested and the results will speak for themselves.

We effectively combine our link building and social media platforms with our on-page optimisation techniques to draw the required attention from a search engine to rank your site on the first page of Google or Yahoo. In Australia, over 90% of searches are done using Google and we have therefore aligned our online marketing strategy with the Google Algorithm.

Our link building is done on a monthly basis, where new links are generated and posted on popular sites that are both authoritive and relevant. Two factors that are highly regarded in the search engine algorithm.

Social media has become a powerful tool to be used in conjunction with all the other online marketing tools available. Our services are extended to improving and maintaining these connections so that your site remains reputable and popular.

Overall, we put all these methods to good use to effectively market your site online so you can handle your business more effectively.