Linking
Links are friends, not food A common strategy when trying to bolster the number of links to a site is to “link poach”. Not only is this a borderline-unethical and reactive business practice, it’s also highly ineffective. Think about this process: you analyse your competitors’ sites, find their incoming links, find the contact details of that linker, contact them and try to convince them to also link your site. See the problem? It’s long, tiring and in the end, it doesn’t even have a sure chance of securing a link. You’re basically doing the Internet version of cold-calling; you’re contacting people you don’t know and trying to convince them to help buy a product they know near nothing about. It comes across as spammy, casts your business in a poor light and has incredibly low turnover. But what’s the alternative