Lined Media

New bigger office for Lined Media

Russell Banks — Thu, 17 May 2012 05:46:22 +0000

We have outgrown our current office. Yesterday we signed the lease of our new office. It’s a whole building, 2 levels, Kitchen, Shower and Parking. it is no more than 50 meters from the old office. We are moving from 233 pacific Highway to 176 Pacific Highway, North Sydney.

Business Development Manager: Lined Media May, 2012

admin — Wed, 16 May 2012 04:11:00 +0000

Are you looking for a fast paced online sales role? Are you passionate, motivated and hungry for new business? Lined Media, a leading Search Marketing Agency based in North Sydney, is looking for a Business Development Manager to grow our portfolio of clients.

This role is responsible for delivering new clients across all search offerings (PPC, SEO and where relevant Analytics and Multivariate Testing), maximising revenue and attaining new sales. However, the most important aspect we look for is getting the deal across the line – Selling. We are looking for candidates who are great at new lead generation experts or relationship sales or selling through an established network. Its all fine with us as long as you can close deals.

The role will suit candidates who are commercially astute, autonomous, pro-active, and who strive to succeed. We prefer candidates who are Degree educated with studies in information technology, business, sales or marketing are considered an advantage.

Understanding of search engine marketing, and Internet Marketing in general, an advantage, although not essential. We will provide training on our products and in house systems.

The successful candidate will have an exceptional track record of achievement including developing new business, revenue growth and innovation, and have 3+ years Business Development or Sales experience, preferably in the online space.

If you are passionate about online and eager to succeed then you will fit in well at this young but rapidly growing company. Package includes base salary, uncapped commission and employee share options scheme and other benefits.

Awesome ottice in North Sydney and great package including base salary, phone, Laptop, flexible working and a generous uncapped commission.

Please apply by submitting CV and covering letter to jobs-@-linedmdia.com.au

Explaining the Google Penguin Update and how to do SEO for clients

Russell Banks — Mon, 14 May 2012 07:07:43 +0000

It seems to me that if you work in SEO at the moment, all conversation is all about black and white animals at the moment, with Panda and now the Penguin update. Let’s talk about the Google Penguin Update (Penguin) and what it is all about. Penguin is about SEO’s and how we work. Typically, as an SEO we link build for our clients. That link building SEO’s do produces links that contain keyword rich anchor text. Typically the anchor text is the keyword phrase we are targeting for the clients, and the link goes to the page that is optimised for that Keyword Phrase.

What Google are saying in the Penguin update is that you can’t do that anymore. They are saying you need to maintain a normal distribution of anchor text links to a web site or you will be penalised. Penalties come with rankings with too many anchor text links to a particular page. Like all things SEO, it’s a balancing act.

Lined Media have always advocated a ‘spray’ approach to Link Building. Link building is carried out to a diverse range of keyword phrases contained in the anchor text that links to a diverse range of pages of our clients’ site.

Because of this slow and steady ‘Spray approach’, where we maintain a normalised link scape, no Lined Media clients have been affected by the Penguin (or Panda) update.

Lined Media Competition at Online Marketer SMX Conference

Russell Banks — Sun, 29 Apr 2012 01:52:36 +0000

Lined Media are running a competition at SMX Search Marketer Conference. All attendees of SMX have the opportunity to drop their business card into our draw to win $500 of free SEO or PPC consulting for their web site. We will be drawing a winner on both days of the conference, giving 2 opportunities for win expert SEO advice for your company.

Lined Media Co-Founder, Michael Motherwell is presenting the Keynote Session at SMX Conference in Sydney

Russell Banks — Sun, 29 Apr 2012 01:44:12 +0000

Lined Media Co-Founder, Michael Motherwell is presenting the Keynote Session at Online Marketer SMX conference in Sydney on ‘The Importance of Data in Search Marketing. The session runs for an hour starting at 9am on 1st May 2012.

Using Analytics Tools to define your SEO Strategy

Russell Banks — Thu, 19 Apr 2012 10:51:22 +0000

Lined Media Co-founder and Director, Michael Motherwell will be presenting his talk “Using Analytics Tools to define your SEO Strategy” in Sydney at 11am on Tuesday 1 May at Online Marketer’s SMX Conference.

To get a competitive edge in todays crowded market place, you need to use analytics tools to drive the decisions you make about your SEO. In this session, Michael describes the questions to ask of your analytics tools
to give you data that is actionable.

Lined Media are Platinum Sponsors of Online Marketer Sydney

Russell Banks — Wed, 18 Apr 2012 16:52:53 +0000

Lined Media are Platinum Sponsors of Online Marketer Sydney. Join us at our booth, or listen to one of the Lined Media co-founders, Michael Motherwell speak on Search Engine Optimisation. Michael is spreaking at 3 sessions during the 2 days of SMX at Online Marketer Conference. Michael will be running his usual Site Clinic as the last session of the second day where he is put on the spot to, advise selected conference delegates on SEO and online marketing strategy for their web sites.

We are currently finalising the topics and summaries of Mikes other 2 speaking sessions the next day or so, and will post links to the sessions here.

Lined Media speaking at SMX Melbourne

Russell Banks — Sun, 13 Nov 2011 04:30:00 +0000

Lined Media Directors are off to SMX Melbourne tomorrow and looking forward to a great conference. Michael Motherwell is presenting the SEO Site Clinic, 4.30 to 5.30pm on 16th November.

Understanding the Google Panda Update

Russell Banks — Mon, 07 Nov 2011 03:40:04 +0000

Google made a large change to its algorithm in rolled out between February and June 2011. The update, called the ‘Panda Update’ is designed to reduce the rankings for low quality sites, or sites that add little or no value to internet users. The results of this is a better experience for searchers, and more relevant result in the Google search results. So, how does the Panda Update affect what we do for our clients? Well it doesnt have any effect. The purpose of the Panda Update is to remove low quality content from the index of Google. This low quality content is produced by ruthless companies that gain revenue from traffic to their sites by generating useless content, non-sense articles or even duplicate content. As ethical SEO’s we have never adopted any of these questionable tactics. We give great advice, provide well thoughtout strategies for content generation and optimsiation.

To be honest, Google has helped out the corporate SEO community by removing the lower layer of crud and background content that has been blocking up the filters of the search world. For the last 10 years Lined Media founders have advocated generating top quality content as a strategy for SEO. We still advocate this today, and the benefits our clients recieve fromour Ethical SEO are enhanced, thanks to the Panda Update.