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SEO Strategy

SEO Strategy – Existing Site

The most important thing you can do for SEO is understand your site and how it is structured, and the impact of that site structure on your SEO. Getting it right can create an unbelievable amount of qualified search engine leads to your site. Getting it wrong can put up a solid wall around your site leaving your business without any Search leads.

Getting it right is a constantly moving battle! Solving the puzzle required expertise and experience, to ensure your efforts lead to long term increases in organic search engine traffic. Our strategy and recommendations document is a bespoke, created as a result of our analysis of your site, and our recommendations. It is a comprehensive guide to EVERYTHING you need to do to get your search engine optimisation correct. The documentation covers how to get your site right for search engines, providing copy and paste code that can be implemented on your site. The document is complete and can be given to your Web Developers to implement.

Web developer implementation can be tricky to manage. We have development backgrounds and our service includes working with your developers on a technical level throughout the process, to ensure all aspects are completed in order of priority, on a prioritised and organised process – essentially we project manage the implantation with you as required.

In addition, as part of our service, we provide analysis and recommendations on site useability. The latest update in the Google algorithm now considers the way users interact with your site and as such, has made useability a key factor in ranking well in the search engines.

Pre-launch / Re-launch Strategy

The main purpose of this product is to help you to develop an SEO friendly Site from scratch. This can be either your first web site, or a re-design and re-development of the site. When a redesign of the site is being carried out, we provide strategy to ensure a successful changeover from the old site to new, with respect to search engine rankings.

The most important thing you can do for SEO is understand your site and how it is structured, and the impact of that site structure on your SEO. Getting it right can create an unbelievable amount of qualified search engine leads to your site. Getting it wrong can put up a solid wall around your site leaving your business without any Search leads.

Our Pre-launch strategy ensures that your web site is constructed in a search engine friendly way. There are many ways to produce a web site, and many choices along the way for a web site developer to make. By presenting a pre-launch strategy document to your web developer, you control the paths they will take when producing your web site.

This doesn’t mean your web developer will charge you more for creating your web site, we are just controlling the decisions he makes during the site development process.

Re-design and re-development of a site typically causes a drop in existing search engine rankings. This is because URL’s generally change, and because of that, links are lost. We work with our clients to ensure the damage caused by the changeover is diminished or alleviated.

Navigation Optimisation

Page optimisation ensures that your site is structured in way that the search engines can easily get to every page your site – so each page can rank in the search engine results for the services or product described on that page.

Site Categorisation

We ensure the page is categorised correctly to ensure the search engines know what the major sections of your site are. This allows the category level pages will ranks strongly for the more competitive category level keywords.

Page Optimisation

Page optimisation ensures that each page has all the correct attributes in the right places, to maximise the opportunity of that page to rank for the product, service or content of that page.

Keyword research

A fundamental requirement of successful SEO is to map a keyword phrase to each page of the web site, either manually or automatically. We will show you how to map a keyword phrase to each page.

Copywriting Guide

Writing copy that is optimised for SEO is a skill that can be taught. Our copywriting Style Guide will help you copywriter generate the content for each page in a search engine friendly way, by following our simple guidelines. This will help every facet of your search engine optimisation effort.

Pre-Launch / Re-launch Strategy Methodology

We work closely with our clients to understand the objectives of the business and the web site. This allows us to create a pre-launch strategy brief. This brief is presented in an open forum to the client to ensure the direction and specifics described in the brief are correct, and will achieve the business requirements of the web site. Based on outcomes of that meeting, Lined Media provide a detailed SEO pre-launch strategy document which we present to both the client and the web site developer.

The objective of the strategy document presentation meeting is to explain to a developer the contents of the strategy document and its relevance to the site build. (When a developer understands WHY he is doing a task in a specific way, he will do that task better). In the meeting, we also explain that features outlined in the strategy document are part of the web design brief requirement.

In addition, the document is handed over to the developer to act as a reference as they go through the development process, ensuring the requirements are met.

Coming from a technical background, Lined Media are available at any time to explain or clarify any questions the developers may have at any stage of the site build process.